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WCRS sprouts Christmas winner for Sky

Sky and agency WCRS have conjured up a variation on the Hans Christian Andersen tale The Princess and the Pea for Christmas, this one a young girl – with diva-ish tendencies – and that Marmite of the vegetable world, a brussels (or should that be Brussels?) sprout.

Sky understands advertising – it’s largely built its subscription business on it – and it shows.

MAA creative scale: 8.

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