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Adam&eve and John Lewis risk all on a moon landing

Has John Lewis smashed Christmas again?

It does have the man on the moon, a girl who befriends him and Oasis’ ‘Half The World Away’ by Norwegian warbler Aurora Aksnes. And most of the ingredients that have created a whole new ad genre, not always to the industry’s advantage.

Emotionally uplifting or lachrymose nonsense?

The former I think, but it teeters uncomfortably close to the brink at times.

Reminds you how good Oasis could be and it’s the music that gets it over the line.

MAA creative scale: 9.

Update

John Lewis is tying up with Age UK for the campaign, which means the old buffer on the moon won’t be so lonely in future.

Customer director Craig Inglis says:”Our Christmas ad is once again all about going the extra mile to give someone the perfect gift. This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the Man on the Moon.

“We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can.”

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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