Arena will handle planning and buying across online and offline channels for the UK and pay-per-click campaigns in the airline’s destination cities.
Virgin Atlantic marketing & customer experience boss Reuben Arnold says: “We are delighted to be working with the Arena Media team, they displayed passion for our brand from the outset and we look forward to an exciting new relationship.”
Arena Media MD Henry Dalglish says: “This is a pivotal win for us as an agency, Virgin Atlantic is one of those brands that everyone in the industry would want. We can’t wait to start work with the Virgin Atlantic team and help them grow their business.”
ID Comms managed the pitch process and took the seven agencies down to three for the final stage. Arena Media will begin to work with Virgin Atlantic with immediate effect.