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Wunderman appoints new US boss as Mark Read’s management revolution continues

Mark Read’s revolution at WPP-owned Wunderman continues apace. Seth Solomons, latterly US president of IPG’s R/GA is returning to Wunderman, this time as US CEO.

sethsolomons_20150904Solomons (left) worked at Wunderman from 1992 to 2000. He then took senior roles at CRM365 and Digitas.

Since Read, formerly head of WPP Digital and in that role a full board member, landed at Wunderman there have been a whole raft of changes, most recently the appointment of Rapp’s global CCO Ian Haworth as UK and EMEA CCO.

Wunderman, founded by the legendary Lester Wunderman, has morphed from a direct marketing giant into a kind of digital supermarket. Read, and, presumably, his boss Sir Martin Sorrell don’t seem to have been too impressed by some of its people and, presumably again, its performance.

Shuffling all these chairs is something of a gamble on Read’s part. If he pulls it off, though, he could be a contender for the top job at WPP, if Sorrell should decide that more than three decades years at the helm is enough.

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  1. The former management team was mediocre, overly cautious and ultra conservative. The CEO, Daniel Morel was little more than a bureaucrat in the french style; his lack of leadership was shocking, his behavior equally parts insecurity and puffery. Most, (even his toady’s) knew he was an empty vessel but successfully played along. Its surprising it took SMS so long to see what was so obvious to many. Mark Read is simply “waking-up” what is a sleeping giant. Its wonderful to watch. Good for Wunderman, Lester’s legacy and WPP. Spot on Mark.

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