Roberts Radio has appointed agency Five by Five to launch its new ‘R-Line’ range that marks the classic radio maker’s first foray into the modular, streaming music category. Five by Five specialises in launches.
Roberts Radio head of PR and marketing Rachel Cowle says: “With 80 years of design and radio manufacturing behind us and a rich British heritage, we’re pleased to welcome Five by Five on board to continue to drive brand desire. The agency’s wealth of launch experience within the consumer tech market will serve us well as we begin the next stage of our journey, entering into an exciting new category.”
Five by Five client director George Roberts says: “More and more consumers are putting quality first and brands are having to work that much harder to deliver on those expectations. With Roberts Radio, you’re not just getting the promise of uncompromising quality, but you’re buying into a brand that is continuously looking for ways to improve the experience for its customers. We wanted to produce a campaign that delivered to all of this and that resonates with Roberts’ core demographic of discerning music lovers. ”
The range will initially launch with four products, the S1, S2, R1 and R100. The ‘R-Line’ will be on sale from Spring 2016.