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Mother picks Peter Ravailhe as new New York boss

Mother has appointed Peter Ravailhe as CEO of its New York office. Ravailhe replaces Mother New York co-founder Andrew Deitchman who left earlier this month to start his own, as yet undefined, company.

unnamed-11Ravailhe (left) has crammed a multitude of jobs into a relatively short career, working at Virgin in London, Adidas, his own sports and luxury consultancy VT-3, TBWA\Sports\Lab in São Paulo and TBWA\Chiat\Day Los Angeles.

Mother New York founding partner Paul Malmstrom says: “Peter is the kind of guy you want on your team. Clearly we’re not alone in thinking that. He is a man that led some of the most successful and award winning brands within a huge global network. Somehow we snatched him up, or maybe it was the other way around. Mother is obviously a very different kind of animal, both in approach and spirit. I think we have so much more to show the world, and I’m super psyched having Peter’s help leading us on that quest.”

Ravailhe says: “I’m absolutely thrilled and humbled to be joining Mother at such an exciting time for the brand and our industry. I believe Mother fosters a creative culture like no other company. This has yielded some of the most talented people and inspiring work of the past decade.”

Mother New York has done OK, certainly by the dismal standards of other UK agencies that have joined the hyper-competitive US market. Mother now has a new global CEO in Michael Wall, who quit as CEO of Interpublic’s Lowe network in the summer. Wall now has to find a way to turn Mother’s undoubted entrepreneurial instincts and creative powers into an international force, sidestepping, if he can, the kind of micro network that looks good on paper but rarely turns a profit.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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