Well there’ve been some crackers – Heineken way back, various incarnations of Fosters – but it’s certainly up there.
From Ogilvy London. The creative team was Simon Lotze and Miguel Nunes, who should be stepping up to a podium or three if there’s any justice. Directed by Ivan Zacharias for Stink.
MAA creative scale: 9.25 (could be even more but Cantona is such an inspired performer you wind him up and watch him go).