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Brothers and Sisters rolls out Carphone Warehouse Keith Lemon series

Brothers and Sisters seems to have taken over Carphone Warehouse’s world with its online series featuring comedian Keith Lemon. This time round he’s in Miami Beach where, it seems, Carphone Warehouse isn’t.

Here’s the TV ad, launching tonight (Thursday).

 

And an online Baywatch spin (with a real lifeguard, lucky Miami).

The TV ad does the job, the online series is funny and to the point (whether you’re a Lemon fan or not), plugging Carphone’s ‘Pin Point’ personalised service relentlessly.

Which is what comedy content is supposed to do.

MAA creative scale: 8.

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