Home / News / DLKW Lowe gives Persil’s ‘Dirt Is Good’ a new spin

DLKW Lowe gives Persil’s ‘Dirt Is Good’ a new spin

Persil’s ‘Dirt is Good’ campaign has always struck me as an odd one. Apparently the point is that kids should be allowed to get dirty because it helps their development – self expression and all that.

DLKW Lowe has come up with a new global ad – this time for Persil Dual Capsules – featuring one B Girl Terra, a young lass from the UK whose breakdancing at Glastonbury went down a storm apparently. She must have been about six decades younger than most of the headline acts. So she spins around, gets dirty etc.

DLKW Lowe is good at this sort of stuff. Its ads don’t storm the battlements at Cannes very often but they make their point.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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