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Fred & Farid claims eco-friendly crown for Biocoop shoot

Sod this awards stuff, what we want are eco-friendly ads.

Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop.

So it shot an integrated campaign using, among other things, wooden cameras and paint made from vegetables.
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And the shoot only used 5.9 tonnes of CO2. 5.9 tonnes? How much does a normal ad take? Must be those bacon sarnies (sarnies de bacon). At this rate every ad shoot will have an unwelcome visitation from Greenpeace.

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