Sod this awards stuff, what we want are eco-friendly ads.
Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop.
And the shoot only used 5.9 tonnes of CO2. 5.9 tonnes? How much does a normal ad take? Must be those bacon sarnies (sarnies de bacon). At this rate every ad shoot will have an unwelcome visitation from Greenpeace.