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W+K ‘builds a feeling’ for Honda’s souped-up Civic

Wieden+Kennedy London is continuing its quest to put more ‘vroom’ into Honda’s Civic, this time by telling us that “the most powerful thing you can build is a feeling.”

Cue car-building, butterflies (chaos theory?) and some vroom.

Beautifully done, as nearly always, and a real campaign. But why doesn’t Honda call the Civic something else – the vroom? Maybe not – and make the heavy lifting a bit easier?

MAA creative scale: 8.

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