The Red Brick Road has won online lettings agency easyProperty as it prepares to enter the residential home sales market later this year. TRBR won the business, which includes PR as well as advertising, following a pitch.
EasyProperty’s pricing model lets customers choose the services they want and leave the ones they don’t, paying a flat fee as opposed to commission. EasyProperty is backed by EasyJet founder Sir Stelios Haji-Ioannou.
EasyProperty CMO Tess Tucker says: “TRBR impressed us with their integrated creative thinking and we’re confident we have a partner who will help us to land effectively, with prospective vendors and landlords, the real benefits which our service provides: more value, more power, more control and more trust.”
TRBR CEO David Miller (left) says: “We love working with clients who share our entrepreneurial values and ambition; easyProperty is exactly our kind of disruptor in a market which has been slow to embrace advances in technology. We look forward to helping them establish a real sea-change that will hugely benefit home-owners.”
TRBR’s other clients include Just Eat, Thinkbox, Jägermeister, Yorkshire Building Society, Experian and Suzuki.