You might have guessed that the first ad to be ‘fueled by bullsh*t’ (rather coy actually) would come from Droga5 in New York.
Actually the Toyota Mirai is the vehicle for the aforementioned cow manure, seemingly a viable alternative to petrol/diesel and the more contemporary, but limited, electricity.
This documentary-style campaign is a pretty easy one for D5 – who isn’t in favour of an endless supply of recyclable energy and a smack in the mouth for oil producers? But it’s handled deftly enough.
MAA creative scale: 7.