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Droga5 launches Toyota ‘Fueled by Bullsh*t

You might have guessed that the first ad to be ‘fueled by bullsh*t’ (rather coy actually) would come from Droga5 in New York.

Actually the Toyota Mirai is the vehicle for the aforementioned cow manure, seemingly a viable alternative to petrol/diesel and the more contemporary, but limited, electricity.

This documentary-style campaign is a pretty easy one for D5 – who isn’t in favour of an endless supply of recyclable energy and a smack in the mouth for oil producers? But it’s handled deftly enough.

MAA creative scale: 7.

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