Home / Advertisers / Cadbury throws the kitchen sink into new Puddles

Cadbury throws the kitchen sink into new Puddles

Mondelez-owned Cadbury apparently spent £17m developing its new brand Cadbury Dairy Milk Puddles.

Maybe they ran out of the stuff before getting to the name because puddles are, well, puddles.

But it does what it says on the the tin, puddles of sweet stuff covered in chocolate. Aimed, it seems, at the ‘Facebook Generation,’ young women in particular.
dairy milk mint puddles 2-1

Chocs for Facebook munchers is quite a connection and agency Fallon eschews such nonsense through that older-than-Facebook device, a cutesy creature. Which will no doubt feature in online this and that.

Gets there in the end. Still not sure about puddles though.

What do they do next? Open on a Caribbean puddle?

MAA creative scale: 6.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.