Mondelez-owned Cadbury apparently spent £17m developing its new brand Cadbury Dairy Milk Puddles.
Maybe they ran out of the stuff before getting to the name because puddles are, well, puddles.
Chocs for Facebook munchers is quite a connection and agency Fallon eschews such nonsense through that older-than-Facebook device, a cutesy creature. Which will no doubt feature in online this and that.
Gets there in the end. Still not sure about puddles though.
What do they do next? Open on a Caribbean puddle?
MAA creative scale: 6.