Havas boss Yannick Bollore declared that you didn’t need to be the biggest to be the best (or some such) at Advertising Week in London but his agency seems determined to take on the big boys in ‘content.’
Hard on the heels of launching the ‘Global Music Data Alliance’ (still getting our heads around that one) with Universal Music and a partnership with content marketing platform NewsCred, the agency has appointed Damien Marchi (below) as global head of content.
Marchi has worked in most aspects of production and entertainment marketing over the past 15 years including stints on X Factor, Got Talent, Idols and Big Brother. He was worked in France, the UK and Sweden, winning an Emmy in 2006 for French production company Streampower.
Marchi says: “I began my career at a start-up and to some extent feel like I have come home. The size and scale of Havas has not stopped it being an energetic and exciting to place to work.
“On the one hand, business models in the industry are being seriously challenged and on the other hand, people have never had such as thirst for content.
“It’s an exciting time to be on the agency side – the historic meeting-place of stories, brands, platforms and producers. And with content at its core since its creation in 1835, Havas has all it takes to become the best of the industry.”
Havas Media Group global managing director Dominique Delport says: “2015 will be the year of content for Havas…data and content is at the core of what we do and Damien is a true all-rounded digital innovator.
“There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space.”.