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Albion breaks sweat in new GymBox campaign

Anyone thinking of having an easy Friday can think again.

London agency Albion has produced a new campaign, ‘New Ways To Break Yourself,’ for fitness chain GymBox that shows clearly what many of us have always thought: going to the gymn is another a form of torture.
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Albion managing partner Paul Jakimciw says: “We partnered with Gymbox in the context of an aggressive growth agenda so we knew it was key to capture GymBox’s unique and disruptive attitude. GymBox has a fantastic product that matches fun with serious fitness credentials in a way no other Gym does. With this campaign we’ve brought that to life in a way that will appeal directly to the target audience we worked to identify – those gym goers who are bored with their work out status quo.”

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