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Adam&eveDDB shows Europe’s lusty delights for Lastminute.com

The world doesn’t seem to have gone as Valentine’s Day barmy as usual – give it time though.

But adam&eveDDB has produced this divertissement for Lastminute.com, showing the ‘sexy delights’ of Europe. Well what’s wrong with a cliche or three? Better than agonising about the Eurozone or ‘Grexit.’ Can’t see Ukraine (or, indeed, Russia) there, mind.

A better idea than being ripped off in your local restaurant. And, for once, there’s a hashtag with a point – #Iustminute.

MAA creative scale:6.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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