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Victoria’s Secrets try their hand at American football

There’s always some event/anniversary to capture the attention of the marketing world these days and lingerie uber-retailer Victoria’s Secret is reminding us online that February 14, Valentine’s Day, is almost upon us.

It also ties in rather neatly with the news that VS is splashing out a few zillions on a Super Bowl spot on February 1.

Nicely done although it seems that VS doesn’t have too many ‘super sized’ models on its team, unlike the rumbling monsters from the New England Patriots and the Seattle Seahawks.

MAA creative scale:5.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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