Home / Advertisers / Prince Harry invites world to #FeelNoShame about Aids

Prince Harry invites world to #FeelNoShame about Aids

I’m beginning to worry about Prince Harry – the party-loving Prince seems to be rather burdened by good works at the moment. What’s going to happen to Bouji’s night club?

So here he is launching a Worlds Aids Day campaign – #FeelNoShame (that’s in character anyway) – with his charity Sentebale, inviting celebs, including Nicole Scherzinger, Gemma Arterton, Paloma Faith and boxer Ricky Hatton, to share their dark(ish) secrets.

Here’s Harry.

And his ‘secret.’

Sweet..

And Gemma Arterton (no skeletons in her cupboard either).

The point being to make it more acceptable for Aids sufferers to reveal their condition, still stigmatised in many places. The campaign is by CHI & Partners and tech company Visual Voice.

Harry says: “Globally, HIV is the second highest cause of death amongst those aged between 10-19 years old, and it is the number one cause of death across Africa. One tragic issue in particular is the shame and stigma linked to HIV. This causes thousands of children to needlessly die each year because they’re keeping their illness a secret and not getting the medical attention they need.

“To show our support for the children of Lesotho [where Sentebale works], and help reduce the stigma for all those affected by HIV, we are turning this World AIDS Day into a day in which no one should feel any shame about their secrets. Together, we can tackle the stigma surrounding HIV and give the young people carrying it the childhood they deserve. The childhood so many of us take for granted.”

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.