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Tag takes centre stage in new Tesco Hudl campaign

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube.

Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business.

Historically Tag has been very careful not to steal its partner agencies’ thunder. Wonder what’s going on here? The answer, of course, might be nothing.

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