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Walkers locks up Lineker for ‘Do Us A Flavour’

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But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to produce a new flavour for the best-selling crisps. So agency AMV/BBDO had the bright idea of locking long-time presenter Gary Lineker in a vending machine (this man will do anything to get on the telly) from whence the former footballer offers people a packet of crisps if they tweet him.

Throw away the key, we say.

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