Home / Advertisers / McCann picks Bisher for Microsoft creative hot seat

McCann picks Bisher for Microsoft creative hot seat

420McCann has promoted New York office group creative director Mat Bisher (left) to ECD in charge of its newly-won global Microsoft account. Bisher is an art director who formerly worked at BBDO.

Bisher deserves his promotion (and, presumably, hefty rise) as such a job – acting as creative supremo on a huge account, especially one that is so vital to your holding company employer IPG – is one of the toughest gigs in advertising.

I was chatting to Neil Dawson, formerly of BETC London and now running his own show Dawson and Pickering, the other day about, inter alia, his stint in a similar role on Philips for DDB. He said it was a great job as long as you had ‘cover from the client.’ When the client changed, as happened on Philips after a few highly successful years, then the trouble started.

Bisher will certainly have his work cut out trying to bring some relevance and consistency to Microsoft’s advertising.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.