McCann has promoted New York office group creative director Mat Bisher (left) to ECD in charge of its newly-won global Microsoft account. Bisher is an art director who formerly worked at BBDO.
Bisher deserves his promotion (and, presumably, hefty rise) as such a job – acting as creative supremo on a huge account, especially one that is so vital to your holding company employer IPG – is one of the toughest gigs in advertising.
I was chatting to Neil Dawson, formerly of BETC London and now running his own show Dawson and Pickering, the other day about, inter alia, his stint in a similar role on Philips for DDB. He said it was a great job as long as you had ‘cover from the client.’ When the client changed, as happened on Philips after a few highly successful years, then the trouble started.
Bisher will certainly have his work cut out trying to bring some relevance and consistency to Microsoft’s advertising.
