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Lowe coup as Ogilvy’s Sjoenell heads back to Sweden

Sjoenell-Calle-webWhen you’re looking for a creative these days it’s probably a good idea to head for Scandinavia but one of the region’s top exports, Ogilvy & Mather New York CCO Calle Sjoenell (left), is heading in the opposite direction.

Sjoenell, who joined Ogilvy from BBH New York two years ago, is joining Lowe Brindfors in Stockholm, also as CCO. Sjoenell says he’s leaving for family reasons.

Lowe Brindfors, owned by Interpublic, is rather smaller than Ogilvy New York, with 80 employees as opposed to hundreds. Its clients include Telenor telecoms, insurance company Trygg-hansa, Swedbank, BMW and Mini.

The latter two are interesting. BMW UK recently moved from long-serving agency WCRS into IPG’s FCB Inferno and Sjoenell’s arrival increases the talent count on BMW among IPG agencies significantly. IPG’s Commonwealth agency handles General Motors while Lowe Campbell Ewald in the US handles GM’s Cadillac.

Ogilvy North America CCO Steve Simpson says: “Calle has been part of an increasingly deep bench of creative leadership in New York. He has formed an excellent partnership with Alfonso Marian, and he has been a key supporter of Matt Bonin’s work toward creating a truly integrated production model. In the 26 months he served as CCO of O&M Advertising NY, Calle stabilized key accounts, led important projects for clients like Philips, IKEA and Kimberly-Clark, and won assignments from new and current clients.”

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