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W+K apologises for Three’s ‘holiday spam’

Hats off to mobile phone operator Three for introducing its Feel At Home service which lets you use your phone in 16 different countries – including the US – on your existing tariff.

So, instead of providing us with pictures of happy holidaymakers as most phone companies would, Three and agency Wieden+Kennedy London offers instead a faux apology for encouraging ‘holiday spam’ – lots of pictures of swimming pools, plane wings and ‘frankurter legs.’

Yours truly needs a new phone. Might just head down to Three.

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