By Staff on March 5, 2013
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the Sour Patch Kids video game for Xbox, Sony PlayStation, iOS, and Android phones. Deutsch CCO [...]
Posted in Agencies, Clients, Creative, News | Tagged android, deutsch new york, director of creative technology, Greg DiNito, mother, Rey Peralta, Sony, xbox
By Staff on November 26, 2012
Microsoft is planning to launch its own retail stores in the UK next year as part of a global roll-out of the permanent and pop-up stores it has launched in the US, Canada and Puerto Rico. Unlike Apple Microsoft stores sell products from other makers that use Windows software but the aim is to copy [...]
Posted in Clients, Finance, News | Tagged apple, British high street, google, Microsoft, retail stores, set top box, surface tablet, windows 8, xbox
By Stephen Foster on March 27, 2012
Here’s McCann Worldgroup’s debut ad for Sony Mobile’s Xperia smartphone, its first product since buying out its former mobile partner Ericsson AB. It doesn’t feature kids in the ad, as we suspected it would, except in the voiceover and the idea, how the things work as imagined by eight year-old Jake Ryan. So is it [...]
Posted in Agencies, Clients, Creative, News | Tagged debut ad, Jake Ryan, kids, made of imagination campaign, mccann worldgroup, Microsoft, sony mobile, Wes Anderson, windows phone, xbox, xperia smartphone
By Angie Dean on November 3, 2011
There you are, we though Microsoft’s Kinect was a device which enabled you to work your Xbox gaming console by waving at it, Nintendo Wii-style. But actually it can help the whole human race, as this clever spot ‘Kinect effect’ from 215 McCann argues surprisingly persuasively. Its about time Microsoft hit another winner and 215, [...]
Posted in Agencies, Clients, Creative, News | Tagged 215 mccann, ad campaign, christmas, first anniversary, international campaign, kinect, kinect effect, Microsoft, nintendo wii, xbox
By Staff on October 6, 2011
Via a well-spoken zombie zombie in a suit, naturally. San Francisco agency Hub Strategy and client Sega have produced this ingenious solution to the problem of selling M-rated video game ‘Rise of nightmares’ (only for adults, 17 or over) on Microsoft’s Xbox 360 Kinect to a wider market with these spots. Selling ‘good old-fashioned violence [...]
Posted in Agencies, Clients, Creative, News | Tagged hub strategy, m-rated, rise of nightmares, sega, vampires, video game launch, xbox, zombie in a suit, zombies
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