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By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on April 10, 2012
So what was so special about 1982, the year Wieden+Kennedy opened its doors in Portland, Oregon and messrs Bartle, Bogle and Hegarty departed TBWA in London to start BBH? Actually it wasn’t so different to what we have now: then a stuttering Western economy still struggling to recover from the massive and inflationary oil price [...]
Posted in Agencies, Clients, Creative, News | Tagged 1982, 30 years, agency of the year 2011, akqa, audi, banking crisis, bartle bogle hegarty, bbh, bbh new york, Dan Wieden, gunn report, international networks, John Hegarty, leo burnett, levis, London, Nigel Bogle, nike, publicis groupe, tbwa, w+k amsterdam, wieden+kennedy, yom kippur war
By Stephen Foster on October 24, 2011
It’s about time the UK produced a decent mobile network campaign, too often the answer has been chucking loadsamoney at an idea that’s stale before it’s time (yes, Vodafone). T-Mobile (now part of Everything Everywhere with Orange) has produced some decent individual ads, most notably its Royal Wedding number, directed by Chris Palmer for Saatchi [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012 campaign, Chris Palmer, coca-cola, everything everywhere, heineken, hutchison, Lysa Hardy, orange, rkcr/y&r, royal wedding ad, saatchi & saatchi, t-mobile, three, Vodafone, w+k amsterdam, wcrs, wieden+kennedy london, WPP
By Angie Dean on October 3, 2011
Wieden+Kennedy Amsterdam is launching The Dam Armada, a business unit of creative developers and designers set up to create digital products from apps to installations. The Dam Armada is the brainchild of Jordi Martinez who worked at Crispin Porter+Bogusky and DoubleYou before joining W+K Amsterdam. Martinez says “The Dam Armada is an opportunity to surprise [...]
Posted in Agencies, Clients, Creative | Tagged androidion, crispin porter+bogusky, decelopers and designers, digital apps, installations, Jordi Martinez, music, new business unit, portland, rima, the dam armada, tokyo, w+k amsterdam, w+k black book, wieden+kennedy amsterdam
By Stephen Foster on April 7, 2011
Well it can’t just be winning Levi’s globally can it? Only a month or two ago W+K Amsterdam, which seems to be more important than London in Dan Wieden’s world view, hired a whole gaggle of senior creatives headed by Rosie Bardales (pictured) from BBH London. Now it’s it’s just hired West Coast types Adrien [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, Adrien Bindi, Dan Wieden, nike, olympics, Rick Herrera, Rosie Bardales, san francisco, w+k, w+k amsterdam, wieden+kennedy
By Angie Dean on August 31, 2010
Star creative directors have always wanted to try their hands outside the comfort zone of ad agencies so Jeff Kling’s departure as european creative director at W+K Amsterdam (Wieden & Kennedy to most of us) should be no surprise. In a way it echoes the departure of Alex Bogusky from Crispin Porter + Bogusky earlier [...]
Posted in Agencies, Creative, News | Tagged Alex Bogusky, Jeff Kling, nike, w+k amsterdam
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