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By Paul Simons on July 27, 2012
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Posted in Agencies, Clients, Creative, Media | Tagged absolut, Asda, BT, cadbury, citibank, fallon, gorilla ad, honda, Land Rover, news corp, nike, Playstation, RBS, simons palmer, Sony, tag, Tesco, the news of the world, the sun, wieden & kennedy, Zone
By Staff on June 7, 2012
Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight appears to be a Medieval chivalric order befitting the likes of Othello of Venice is, [...]
Posted in Agencies, Clients, Creative, News | Tagged 'Just Do It', Cannes International Advertising Festival, chrysler, coca-cola, Dan Wieden, Dave Droga, Delta Airlines, droga5, espn, heineken, honda, Kraft, Levi’s, lion of st mark, nike, old spice, Oregon, portland, procter & gamble, Titanium Lions, wieden & kennedy
By Stephen Foster on April 6, 2011
The Art Directors Club in the US has been electing Hall of Fame entrants since 1971 (past members include Saul Bass, Leo Burnett, Andy Warhol and Walt Disney, no less) and this year it’s chosen five new ones including celebrated commercials director Joe Pytka (pictured) and Wieden + Kennedy’s global ECD John C. Jay. The [...]
Posted in Agencies, Clients, Creative, News | Tagged Andy Warhol, art director club, Dan Wieden, hall of fame, Joe Pytka, John C. Jay, Larry Bird, leo burnett, Madonna, McDonalds, Michael Jordan, Pepsi, Ruth Ansel, Saul Bass, wieden & kennedy
By Angie Dean on March 17, 2011
They’re getting classy these days, UK price comparison websites, and Moneysupermarket.com has raised the stakes a bit by hiring Mother to handle its £25m (media equivalent) creative advertising. The business moves from Dare whose swan song was quite a nice ad featuring politician John Prescott. Mother, which seems to have been a bit quiet recently, [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, Chris Wilkins, comparethemarket, dare, GoCompare, john Prescott, Johnny Vegas, meerkats, moneysupermarket, mother, pg tips, Sian Vickers, wieden & kennedy
By Staff on March 16, 2011
Wieden + Kennedy was the agency cited by the bosses of the big marcoms companies at the recent 4As conference as the agency they most admired. Neil Christie, managing director of the Portland agency’s London outpost, explains what makes the agency tick. 1/ W+K now has a worldwide network of eight offices (Portland, New York, [...]
Posted in Agencies, Clients, Creative, News | Tagged allen brady & marsh, coca-cola, Dan Widen, Kim Papworth, Neil Christie, nike, nokia, portland, Tony Davidson, w+k london, wieden & kennedy
By Staff on March 13, 2011
Actually it’s for an Ad Age series but it’s still quite interesting to hear what Old Spice brand manager James Moorhead thinks about working with Wieden + Kennedy on the multi-award winning Old Spice campaign. Essentially the message seems to be: I’ve no idea what they’re going to come up with next but it’s exciting [...]
Posted in Agencies, Clients, Creative | Tagged Ad Age, multi-award winning campaign, old spice, P&G, procter & gamble, wieden & kennedy, Youtube
By Angie Dean on March 3, 2011
And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, latterly heading the agency’s foundation global Nike account. Van Dyck, 41, moves from senior director [...]
Posted in Agencies, Clients, News | Tagged apple, levi strauss, nike, Rebecca Van Dyck, tbwa chiat day, wieden & kennedy
By Angie Dean on March 2, 2011
Somebody ought to tell those characters at Wieden + Kennedy to slow down a bit, this time it’s the agency’s London crew who have produced the week’s most talked-about commercial, ‘cats with thumbs.’ It’s for Cravendale milk and features every cereal muncher’s worst nightmare, cats who gang up to steal your food (or milk). Are [...]
Posted in Agencies, Clients, Creative, News | Tagged cats with thumbs, cravendale milk, wieden & kennedy
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