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$28bn Heinz buyout may land agencies in the soup

$28bn Heinz buyout may land agencies in the soup

By Stephen Foster on February 15, 2013

It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at the Pittsburgh-based food giant is not avuncular investor Warren Buffett, the Cherry Coke-swigging 82-year old [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged $28bn buyout, 3g capital, amv/bbdo, berkshire hathaway, cramer-krasselt, Heinz, Jorge Lemann, omnicom, starcom, tbwa, vizeum, Warren Buffett

Last big independent media player Aegis goes as it agrees to £3bn sale to Japan's Dentsu

Last big independent media player Aegis goes as it agrees to £3bn sale to Japan’s Dentsu

By Stephen Foster on July 12, 2012

Well we didn’t see this one coming. Aegis, the global media planning and buying group, has agreed a $3.16bn sale to Japanese marcoms giant Dentsu, owner of the Mcgarrybowen creative agency. The 240p a share offer is a 48 per cent premium to yesterday’s share price in London which valued the company at £1.9bn. So, [...]

Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, carat, dentsu, ipsos, Jerry Buhlmann, synovate, takeover, Vincent Bollore, vizeum

WPP ahead of target but media buying rival Aegis is growing twice as fast

WPP ahead of target but media buying rival Aegis is growing twice as fast

By Staff on April 27, 2012

Marcoms giant WPP grew its like-for-like revenue four per cent in the first quarter of 2011, slightly ahead of budget and roughly in line with recent figures from biggest rivals Omnicom and Publicis Groupe. Latin America was the fastest-growing region with the double-dip recession UK doing surprisingly well at three per cent. Pleasingly for boss [...]

Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, carat, first quarter results, ipsos, isobar, Jerry Buhlmann, kantar, Sir Martin Sorrell, synovate, tns custom, vizeum, WPP

What's Vincent Bollore up to with his Havas share buy-back (apart from becoming even richer)?

What’s Vincent Bollore up to with his Havas share buy-back (apart from becoming even richer)?

By Stephen Foster on March 27, 2012

Havas is to spend €253m ($336m) buying back 12 per cent of its shares, a move that will boost majority owner Vincent Bollore’s shareholding from 32.84 per cent to 37.32 per cent. The buy-back is at €4.90 share, a healthy 21 per cent premium to the current price and values Havas at around €2bn. Havas [...]

Posted in Agencies, Clients, Finance, News | Tagged acquisitions, aegis, akqa, carat, david jones, dentsu, Euro RSCG, havas, horizon media, Interpublic, mother, omnicom, publicis groupe, share buy-back, Vincent Bollore, vizeum, wieden+kennedy, WPP

Aegis forecasts boom time for digital in 2012/13

Aegis forecasts boom time for digital in 2012/13

By Stephen Foster on March 16, 2012

And doubtless in years to come too. Aegis Group CEO Jerry Buhlmann (pictured), basking in the glow of record profits and growth numbers, has found time to peer into his crystal ball (who does he think he is? Martin Sorrell?) and forecasts that digital advertising will overtake print worldwide some time in 2012 or 2013. [...]

Posted in Agencies | Tagged aegis group, carat, digital, general motors, isobar, Jerry Buhlmann, media market forecasts, newspapers, posterscope, print, tv, unilever, vizeum

Aegis growth rate nearly ten per cent as media buying group posts record £197m profits

Aegis growth rate nearly ten per cent as media buying group posts record £197m profits

By Stephen Foster on March 15, 2012

Aegis Group, which owns the Carat and Vizeum media buying agencies, out of home agency Posterscope and digital network Isobar, achieved organic growth of 9.9 per cent in 2011 (12.2 per cent in the last quarter) as profits soared to £197m from an adjusted figure of £151m. Its income rose 21 per cent to £1.14bn. [...]

Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, carat, general motors, groupm, havas, isobar, Jerry Buhlmann, omd, omnicom, organic growth, posterscope, record profits, roundarch, Vincent Bollore, vizeum, WPP

Aegis steps up China race with eLink digital buy

Aegis steps up China race with eLink digital buy

By Stephen Foster on March 5, 2012

Aegis Group, owner of the Carat and Vizeum media buying networks, is a force to be reckoned with these days and one of its most interesting aspects is its other business, digital agency network Isobar. In recent years the big traditional agency networks have succeeded in reining in digital independents by poaching their staff and, [...]

Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged acquisition, aegis, carat, chinese clients, cmcc, cofco, elink, icbc, isobar, publicis groupe, vizeum, web agency

Carat's $3bn GM win underlines global role for Aegis as rival to marcoms-owned media buyers

Carat’s $3bn GM win underlines global role for Aegis as rival to marcoms-owned media buyers

By Stephen Foster on January 25, 2012

For years now Carat owner Aegis has been seen as a tasty item on the menu for one of the acquisitive marcoms companies, possibly as one to be divided up between them as WPP for example, which owns MediaCom, Mindshare and MEC under its GroupM banner, would be prevented from buying the whole lot. Or [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged aegism carat, general motors, ipsos, isobar, Jerry Buhlmann, Joel Ewanick, Luis Di Como, Mark Craze, mec, mediacom, mindshare, omd, publicis groupe, Robert Lerwill, starcom, Stuart Smith, synovate, unilever, Vincent Bollore, vizeum

Strong Aegis results highlight the perils of WPP's big bet on research

Strong Aegis results highlight the perils of WPP’s big bet on research

By Stephen Foster on November 1, 2011

At the moment it’s a losing bet too: with all the big marcoms companies having now posted their third quarter results WPP is lagging the field with organic growth of just 4.9 per cent, thanks in large measure to a 0.2 per cent decline in its consumer insight division, research to you and me. Aegis, [...]

Posted in Agencies, Finance, News, Research | Tagged aegis, carat, consumer insight, digital, Eric Salama, facebook, isobar, Jerry Buhlmann, kantar, media planning and buying, omnicom, publicis groupe, research, shareholders, Sir Martin Sorrell, synovate, tns acquisition, vizeum, WPP

Publicis Groupe's Levy gets career extension to 75 - plenty of time to wrap up a deal for Aegis

Publicis Groupe’s Levy gets career extension to 75 – plenty of time to wrap up a deal for Aegis

By Stephen Foster on June 8, 2011

Most commentators see French tycoon Vincent Bollore, chairman of Havas and the biggest individual shareholder in both Havas (33 per cent) and Aegis (26.5 per cent) as the key player in the unfolding drama of media buyer Aegis, which is discussing the sale of its Synovate market research firm to French research giant Ipsos for [...]

Posted in Agencies, Finance, Media, News | Tagged advertising, aegis, arnold worldwide, carat, dentsu, digitas, Euro RSCG, france, gfk, havas, Interpublic, ipsos, Jean-Yves Naouri, Maurice Levy, Media, media planning group, mpg, omnicom, publicis groupe, publicis worldwide, razorfish, Sir Martin Sorrell, synovate, tns, Vincent Bollore, vivaki, vizeum, WPP

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