Beta, the agency set up by former Lowe boss Garry Lace (left) and RKCR/Y&R founder Robert Campbell is said to be looking for a buyer. Other gossips says that Lace has departed the agency. Lace, who’s had a colourful London career, was unreachable ‘at a meeting’ when we called the agency earlier. As one of [...]
An unofficial Rolex page has topped the charts in the second quarterly Facebook Engagement Index (FEI). The page devoted to the luxury watch manufacturer was followed by Thomas Cook, Warburtons and Bosch in an analysis of the top 250 super brands by iProspect, the UK performance marketing agency. The same Rolex page, produced by an [...]
The Brits and the French spent much of the 18th century vying for control of India (the Brits won, of course) and the two old adversaries seem to be busily engaged in another contest to the death on the sub-continent, this time in all things digital with respective national marcoms flagships WPP and Publicis Groupe [...]
Thomas Cook, the venerable UK travel agent (now majority-owned by a German outfit) has been a veritable disaster zone recently, losing nearly £400m last year and sacking long-serving CEP Manny Fontenia-Novoa. It’s now kept afloat by its bank lenders and has decided to spend some of their money on this campaign from JWT India, hoping [...]
Jeremy Ellis, marketing director of TUI Travel (pictured), must be feeling pretty pleased with himself. Not only has he emerged, after 20 years in the wings, as the new brand-meister of Thomson Holidays and First Choice. He has also managed to land his principal rival, Thomas Cook, a satisfying punch below the belt with his [...]
There’s nothing like a royal wedding for boosting advertising and indeed commerce in general, precisely because it stimulates both royalists and republicans to splash the cash. ITV is expecting its revenues to be up by 19 per cent in April as wedding hysteria steadily builds up to the big day at the end of the [...]
Campaign has chosen its ten worst celebrity ads of 2010 and it includes some big names – John Cleese, Derek Jacobi and James May for Fuller’s (bit harsh that one). But we Brits tend not to like celebs in ads (although we must buy the products they’re punting presumably) unless they’re sending themselves up rotten [...]
Welde is VP of media for Unilever in Asia and Africa and he recently spoke at an industry confab, saying in essence that marketing was all about clever ideas, he didn’t care where they came from (he was quite keen about them coming from members of the public, like crowd sourcing) and the next good [...]
Recent Comments