By Stephen Foster on April 22, 2013
I suppose poor old DLKW Lowe was bound to get it in the neck from Morrisons – the UK supermarket group has been struggling to keep pace with discounters Asda, Aldi and Lidl and now Tesco has entered that frame as Phil Clarke throws the kitchen sink at reviving its market share. Neither does Morrisons [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged dlkw lowe, halifax, IPG, itv multi-millionaires, m&c saatchi, Morrisons, Tesco, £70m account review
By Staff on March 12, 2013
Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy is cheaper at Sainsbury’s, Asda or Morrisons. This has put the wind up some retail [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Asda, brand match, Morrisons, Phil Clarke, rice promise, Sainsburys, Tesco, wieden+kennedy london
By Stephen Foster on March 6, 2013
New(ish) Tesco CEO Phil Clarke is wasting no time in applying his boot to the ample rear of complacent old Tesco and the hitherto struggling retailer’s marketing seems to be increasingly his focus. Last year he moved the ad account from The Red Brick Road (virtually its in-house agency) to Wieden+Kennedy and he’s also shaken [...]
Posted in Agencies, Clients, Media, News | Tagged clubcard tv, lovefilm, netflix, Phil Clarke, Tesco, tesco tv, the red brick road, wieden+kennedy
By Stuart Smith on February 19, 2013
During the early part of 1990, health officials in North Carolina, USA, made an alarming discovery. Some Perrier bottled mineral water, whose purity was so legendary they had used it to benchmark other water supplies, was found to be contaminated with minute traces of benzene. Benzene is a natural component of crude oil. Ingested in [...]
Posted in Analysis, Clients, Finance, News | Tagged Asda, fda, horse meat, iceland, Malcolm Walker, Perrier, Tesco
By Paul Simons on February 5, 2013
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ad informing the public what they have discovered and what they are doing about it. [...]
Posted in Analysis, Clients, Finance, News, Politics, Research | Tagged banks, brands, brandz survey, cadbury, horsemeat, Kraft, millward brown, society, Tesco, trust
By Stuart Smith on January 27, 2013
If it weren’t for the fact David Cameron (left) watches so little television, I would be forced to conclude he has been modelling his recent behaviour on Borg, the Viking Himbo now fronting Tesco’s advertising. How else to explain his assault on multinational brands in recent days – which has all the subtlety of Thor [...]
Posted in Clients, Finance, Media, News, Politics | Tagged Amazon, Borg, brands, coca-cola, David Cameron, davos, google, tax dodging, Tesco, world economic forum
By Stephen Foster on January 25, 2013
Finding a character to front for any big advertiser is a hazardous business – get it right as Lowe Howard-Spink did for Tesco first with Dudley Moore and then with Prunella Scales as ‘Dotty’ and you profit mightily. On the other hand.. More recently Jamie Oliver played the same sort of role for Sainsbury’s and [...]
Posted in Agencies, Clients, Creative, News | Tagged Borg, Dudley Moore, online shopping, Prunella Scales, Samatha Bond, Tesco, tesco.com, wieden+kennedy london
By Stephen Foster on January 24, 2013
Sometimes people move from one agency to another just because they do; in other cases it might mean a bit more. Two such surfaced in Campaign this week; Brian Cooper (left) is joining Ogilvy in London as ECD to work mainly on Philips while Paul Hammersley, formerly of The Red Brick Road, is going to [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Brian Cooper, cossette, dare, mcbd, moves, ogilvy, Paul Hammersley, Tesco, the red brick road
By Stuart Smith on January 18, 2013
Until a couple of days ago, few outside the food retail and logistics business would ever have heard of Silvercrest. Now it has achieved household notoriety as the weak-link in the food chain that has served illegal horse meat up on British tables, in the guise of own-label supermarket beef burgers. The reputational damage has, [...]
Posted in Clients, Finance, News, PR | Tagged aldi, burgers, horse meat, Irish inspectors, lidl, McDonalds, slivercrest, Tesco, value products
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