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By Stephen Foster on April 15, 2013
In amongst endless mergers and management changes TBWA London has had its glory days, most notably when Trevor Beattie, now of Beattie McGuinness Bungay, was ruling its creative roost. Its most famous campaign was Eva Herzigova for Wonderbra. Now, under new boss former AMV creative director Peter Souter and creative director Andre Laurentino, it’s cheekily [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, australian pants, bonds, Eva Herzigova, Peter Souter, poster, tbwa london, wonderbra
By Stephen Foster on August 30, 2012
Former AMV stalwart Peter Souter has wasted no time in his mission to revive TBWA London, hiring award-winning duo Walter Campbell (left) and Sean Doyle who used to star at his former agency. The veteran duo’s gongs include a hatful for the famous Guinness ‘Surfer’ ad. As a creative himself Souter knows the benefit of [...]
Posted in News | Tagged Andre Laurentino, guinness, Jonathan Glazer, Peter Souter, Sean Doyle, surfer, tbwa london, Walter Campbell
By Stephen Foster on August 23, 2012
TBWA London is a funny one; the old Euro-style TBWA (three of the partners were from Europe, Bill Tragos wasn’t) never cut it in London, then the Omnicon-owned agency bought Simons Palmer (result), then it bought GGT (bad result, GGT and Simons Palmer had been bitter rivals). Then it discovered Brummie creative and relentless self-publicist [...]
Posted in Agencies, Clients, Creative, News | Tagged muller, omnicom, Peter Souter, Robert Harwood-Matthews, tbwa london, Tom Holland, Trevor Beattie
By Stephen Foster on July 17, 2012
Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter Devonish, 36, has missed out, partly because one-time ‘drugs cheat’ Dwayne Chambers has had his [...]
Posted in Agencies, Clients, Creative, News | Tagged drugs ban, Dwayne Chambers, glaxosmithkline, gsk, ioc, london olympics, Marlon Devonish, official drugs tester, tbwa london
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on March 12, 2012
UK computer games retailer Game Group (which also operates the Gamestation brand) is in trouble, set to lose £18m this year and trying to sell its 600 UK stores in a last-minute bid to rescue the business. Which means more bad news for TBWA London, which won the supposed £10m account last year at around [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged acquafresh, apple, bmb, cheil, game group, gamestation, gsk, muller, nissan, omnicom, Ronald Kers, suppliers, tbwa london, Trevor Beattie, uk games retailer, wunderful stuff ad
By Staff on February 9, 2012
Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its global media account back in 2010. This is a huge boost for TBWA London which [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $100m account, alli, aquafresh, glaxosmithkline, grey, muller yogurt, omnicom, phd, resignation, tbwa london, tbwa worldwide, WPP
By Stephen Foster on January 19, 2012
Manchester is Britain’s second advertising city but, in truth, not as much as it used to be. As the biggest city in the north west of the country it was once at the heart of an industrial powerhouse and enjoyed the ad accounts to go with it, in particular thriving retail and direct marketing sectors. [...]
Posted in Agencies, Clients, News | Tagged banking, bowden dyble & hayes, britannia building society, co-op, food, insurance, John Lewis, lloyds branches deal, manchester agencies, muller, omnicom, royds manchester, somerfield, tbwa london, tbwa manchester, undertaking
By Stephen Foster on December 19, 2011
We noted in November that TBWA London’s tenure of the £25m Muller account was looking rather shaky as the Bavarian-owned yogurt maker sacked its senior UK management and brought in hard-nosed former Nestle Austria boss Ronald Kers (pictured). But TBWA has got its retaliation in first by resigning the account, its biggest win this year [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, burger king, cartoon characters, crispin porter+bogusky, food porn, mcgarrybowne, muller, nestle austria, Robert Harwood-Matthews, Ronald Kers, sacked management, tbwa london, wonderful stuff
By Staff on October 10, 2011
There’s every cartoon character from Yogi Bear to Dick Dastardly’s hound Muttley plus its own rather fearsome monster in TBWA London’s first campaign for Muller yogurt since winning the £25m business in February. Called Wunderful Stuff it’s the first big production from TBWA London since Brazilian Andre Laurentino took over as creative director. Creative directors [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, Antoine Bardou-Jacquet, bugs bunny, looney, Mike Nicholson, muttley, Paul Pateman, tbwa london
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