General Motors marketing boss Joel Ewanick has taken a leaf out of the books of rivals Hyundai and Jaguar/Land Rover by giving his flagship Chevrolet account to a new agency, Commonwealth, formed from US incumbent Goodby Silverstein and McCann Worldgroup, which handles Chevy in other parts of the world. Ewanick, who’s never one to avoid [...]
And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all over the place, which is presumably bad news for the UK’s RKCR/Y&R too. At least [...]
At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has just announced profits equivalent to $2.1bn with JLR contributing a chunky $1.7bn which seems an [...]
Well we always had doubts about Land Rover drivers (who needs four-wheel drives in town?) but agency Young & Rubicam is stepping boldly into the realms of dark psychology with this new campaign for the Tata-owned brand. “You’ll feel safe inside,” it says. Well, maybe. Wonder what the Germans execs running Spark 44, the new [...]
Small London agency Albion is to open an office in LA (Albion West Coast) for Air New Zealand, its biggest account in the UK. This might seem quite a tenuous basis on which to build an international business but, the evidence is, it works. The world’s hottest agency Wieden + Kennedy has succeeded in challenging [...]
Digital agency turned all-round creative agency Iris has had a few reverses recently as its rapid expansion across the world has put a few strains on finances and it’s had to retrench a bit and reorganise its global management. But it’s just been awarded go-go household products company Reckitt Benckiser’s $20m plus digital business in [...]
First because it’s for the New Focus which is emerging as the base model for the whole Ford range in the US as well as Europe, the first time a big US manufacturer has majored on a European model in its home market without US-style tweaks. Second because this ad (one of a series) features [...]
Jaguar’s decision to fire Euro RSCG and launch its own ad agency Spark 44 remains mysterious but some light has been shed on the line-up of former admen and marketing executives behind Spark 44. My chum Stuart Smith reckons the eminence grise is former Porsche sales and marketing boss Dr Hans Riedel, now a consultant [...]
What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s just the bloody engineering they’ll be muttering at Euro RSCG as it’s about to lose [...]
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