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Browse: Home / Sir Alex Ferguson

Sir Alex Ferguson

What's next for Becks as he joins rush to retire?

What’s next for Becks as he joins rush to retire?

By Stephen Foster on May 17, 2013

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]

Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors

Can new manager David Moyes nurture the £3bn Manchester United 'brand'

Can new manager David Moyes nurture the £3bn Manchester United ‘brand’

By Stephen Foster on May 10, 2013

We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit of about £90m; nice work (and a nice margin) if you can get it but [...]

Posted in Clients, Finance, Media, News | Tagged Champions League, David Moyes, everton, glazers, John Magnier, Jose Mourinho, manchester united, new manager, Pep Guardiola, rock of gibraltar, Sir Alex Ferguson

Can sponsoring Manchester United's shirts possibly be worth $80m (£51m) a year to General Motors?

Can sponsoring Manchester United’s shirts possibly be worth $80m (£51m) a year to General Motors?

By Stephen Foster on August 9, 2012

Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in the wake of his hasty departure. GM has agreed to pay Manchester United $559m from 2014 to 2021 (the deal includes [...]

Posted in Clients, Finance, Media, News | Tagged $559m shirt deal, chevrolet, Dan Akerson, genenral motors, Joel Ewanick, Sir Alex Ferguson, Wayne Rooney

Whoops - sponsor crisis as Manchester's big-spending clubs flop out of the Champion's League

Whoops – sponsor crisis as Manchester’s big-spending clubs flop out of the Champion’s League

By Stephen Foster on December 7, 2011

It’s a bad night for both Manchester United and Manchester City in the Champion’s League – Man U lost 2-1 to Swiss ‘no-hopers’ Basel and City beat Bayern Munich but failed to qualify for the knockout stages because Napoli beat Villareal in Spain. So, for the first time in years, England has only two teams [...]

Posted in Clients, News | Tagged abu dhabi, arsenal, barcelona, basel, bayern munich, Champions League, chelsea, David Gill, Glazer family, manchester united, manchster city, napoli, real madrid, Sir Alex Ferguson, villareal

Wayne Rooney stars in new 'devils' ad for Man U - don't give up the day job Wayne

Wayne Rooney stars in new ‘devils’ ad for Man U – don’t give up the day job Wayne

By Stephen Foster on December 2, 2011

Manchester United, who like to be known as the ‘Red Devils,’ have signed yet another marketing deal, this time with Chilean wine brand Casillera del Diablo (geddit?). And star of the announcement ad is top devil himself, Wayne Rooney, who, this time, has to do more than just glower and kick a football. Man U’s [...]

Posted in Clients, Creative, News | Tagged casillera del diablo, chilean wine, fine wine, legend, manchester united, marketing deal, red devils, Sir Alex Ferguson, Wayne Rooney

It's 8-2 to UK bankers as lobbying blitz crushes coalition government's Vince Cable

It’s 8-2 to UK bankers as lobbying blitz crushes coalition government’s Vince Cable

By Stephen Foster on August 31, 2011

Ever since the crash of 2008 the world’s bankers, many of whom have pitched their tents in the UK, have had more verbal ordure heaped on them than any group of people since, well, the last religious martyrs in Western Europe. But are they bothered? No, it would seem, as the UK banks’ concerted and [...]

Posted in Clients, News, Politics, PR | Tagged Angela Knight, arsenal, Arsene Wenger, barclays, Bob Diamond, british banking association, David Cameron, George Osborne, honk kong, hsbc, independent commission on banking, lloyds banking group, lobhbying, manchester united, Nick Clegg, pr blitz, RBS, Sir Alex Ferguson, Vince Cable, wall street

It's back to the future for Manchester United as it prepares Far Eastern public share sale

It’s back to the future for Manchester United as it prepares Far Eastern public share sale

By Stephen Foster on August 17, 2011

Manchester United was a public company until it was bought by the hated (as far as the fans are concerned) Glazer family from Florida and now it looks as though it’s going to become one again (partly) as it prepares as $1bn share sale in Singapore. The deal will value Man U at around £2bn, [...]

Posted in Clients, Media, News | Tagged abu dhabi, bskyb, Glazer family, John Magnier, JP McManus, manchester city, manchester united, Rupert Murdoch, singapore share float, Sir Alex Ferguson

Strategy boss Lee Daley's extraordinary resignation letter reveals client crisis at McCann

Strategy boss Lee Daley’s extraordinary resignation letter reveals client crisis at McCann

By Stephen Foster on July 6, 2011

And that’s just one of them, he seems to have been enduring an ongoing crisis with McCann Worldgroup boss Nick Brien too (one of the recipients of McCann strategy boss Lee Daley’s letter). Here are two excerpts, taken from Ad Age. “This period at McCann has certainly been a very interesting time and the momentous [...]

Posted in Agencies, Clients, News | Tagged Ad Age, gm/opel, L'Oreal, Lee Daley, manchester united, mccan worldgroup, Nestle, Nick Brien, resignation letter, saatchi & saatchi, Sir Alex Ferguson, Sir Martin Sorrell, strategy boss

Olympics expert Jon Tibbs wins Manchester United PR challenge

Olympics expert Jon Tibbs wins Manchester United PR challenge

By Stephen Foster on April 27, 2011

You wouldn’t think Manchester United would be much of a challenge, heading for a record 19th UK Premiership title and more than half-way to this year’s Champion’s League final at Wembley but it undoubtedly is. The reason, of course, is the phenomenal unpopularity of owners the Florida-based Glazer family and the huge amounts of debt [...]

Posted in Clients, News, PR | Tagged barcelona, Bell Pottinger, Champions League, Cristiano Ronaldo, Glazer family, Hill & Knowlton, Jim O'Neill, Jon Tibbs, jon tibbs associates, Jose Mourinho, manchester united, Phil Townsend, qatar holdings, real madrid, red knights, schalke, Sir Alex Ferguson

More worries for Rooney sponsors as fall-out with Fergie points him towards Madrid

More worries for Rooney sponsors as fall-out with Fergie points him towards Madrid

By Stephen Foster on October 18, 2010

We’ve all been here before of course, back in 2004 the even more famous David Beckham fell out with Manchester United manager Sir Alex Ferguson and headed off to Real Madrid – and his global popularity didn’t seem to suffer too much despite a well-publicised fling with Rebecca Loos, the Spanish-speaking PA his agency SFX [...]

Posted in Clients, News | Tagged coke zero, ea sports, harper collins, Jose Mourinho, manchester united, nike, real madrid, Sir Alex Ferguson, Wayne Rooney

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