By Stephen Foster on November 27, 2012
Talking of Adidas (which we were) it’s just produced this lively film ‘Selena Goes Neo’ for youth brand Neo featuring newly-signed and undeniably youthful chanteuse Selena Gomez (left). The film is directed by D.A.R.Y.L (how annoying is that?) for Pulse Films and features Selena and chums painting downtown LA Neo green. You’d get arrested for [...]
Posted in Agencies, Clients, Creative, News | Tagged 180la, adidas, Justin Bieber, neo, Selena Gomez, sid lee, tbwa
By Angie Dean on November 27, 2012
Have you noticed the way ‘Christmas’ has become ‘Holiday’ in the US? They’re all it, retailers for example and now we have a cartoon Snoop Dogg (playing Ebeneezer Snoop aka Scrooge) wishing everyone a ‘Merry Holiday Day.’ Belatedly, of course. It’s all part of this Beavis and Butt-Head-styled opus from Sid Lee for Adidas, whose [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, Andy Murray, christmas ad, David Beckham, ebeneezer scrooge, facebook, merry holiday day, sid lee, Snoop Dogg
By Staff on June 15, 2012
180 Amsterdam has won the international advertising for Diageo’s Ketel One vodka brand after a pitch against Sid Lee and Anomaly. The agency will create a strategic platform and campaign for the premium vodka brand in new markets, including the UK. Ketel One is a joint venture between Diageo and Dutch company Nolet Group. Diageo [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, anomaly, diageo, grey, ketel one, Michael Allen, nolet group, premium brand, sid lee, vodka
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on August 29, 2011
Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as the Rugby World Cup takes place in New Zealand. Here are the fearsome host All [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, adidias is all in, all blacks, all in campaign, global campaign, haka war dance, rugby world cup, sid lee, toronto
By Stephen Foster on March 22, 2011
Not that very many (if any) from footballers David Beckham and Lionel Messi, basketballer Derrick Rose and chanteuse Katy Perry will actually be competing at the London 2012 Olympics but Adidas is the official sports kit supplier and it’s clearly briefed new agency Sid Lee to punt all its stars before those bastards at Nike [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, all in, David Beckham, Derrick Rose, Katy Perry, Lionel Messi, london olympics, nike, sid lee
By Stephen Foster on March 14, 2011
I feel a bit of a plonker running a 15-second ‘sneak preview’ of a commercial (it’s not the latest Scorsese film is it?) but anyway here it is, Adidas’ ‘All In’ global campaign from newly-appointed agency Sid Lee. Apparently the campaign is the first to feature all three Adidas sub-brands, Originals, Sport Performance and Sport [...]
Posted in Agencies, Clients, Creative | Tagged adidas, David Beckham, Derrick Rose, Katy Perry, Lionel Messie, originals, Russell Brand, sid lee, sport performance, sport style
By Stephen Foster on February 28, 2011
If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue Hive for the global launch of the new Ford Focus (and many Ford models besides, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged arnold, barrie d'rozario murphy, blue hive, Dell, enfatico, ford, Peter Stringham, samsung, sid lee, Sir Martin Sorrell, WPP, wunderman, y&r, y&r brands
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