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Poundland sends profits soaring by winning over the middle classes

Poundland sends profits soaring by winning over the middle classes

By David O'Reilly on August 19, 2010

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to £509.8 million. Just as they did with Primark and T K Maxx, the middle-classes are [...]

Posted in Agencies, Clients, Finance, News | Tagged advertising, Agencies, Colgate, Heinz, marketing, Poundland, PR, Primark, T K Maxx, Warburg Pincus, Woolworths

How does Tesco do it?

By Stephen Foster on April 20, 2010

Keep on increasing its sales and profits in the teeth of a savage recession that is. Well Tesco boss Sir Terry Leahy likes to present himself as a simple lad from Liverpool and his strategy is certainly straightforward: Tesco does everything everywhere. But the company’s results for 2009 – profits up ten per cent to [...]

Posted in Clients, Finance, News, Politics | Tagged ABF, Marks&Spencer, Primark, Terry Leahy, Tesco

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