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Dentsu's 360i scoops Coke social media monitoring

Dentsu’s 360i scoops Coke social media monitoring

By Staff on October 19, 2011

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and newly-merged airline United Continental so far this year – worth about $700m in billings – [...]

Posted in Agencies, Clients, News, Research | Tagged 360i, burger king, coca-cola, Coke, dasani, dentsu, diet coke, digital agency, japan, Linda Cronin, mcgarrybowen, new appointment, powerade, sears, social media monitoring, sprite, united continental, us ad agency

Coke confirms end to Rooney deal after camera confrontation

Coke confirms end to Rooney deal after camera confrontation

By Stephen Foster on April 7, 2011

In fact it’s like placing flowers by the headstone of this particular affair as ever-controversial footballer Wayne Rooney’s marketing deal with Coca-Cola has been toast since he was revealed consorting with ladies of the night during wife Coleen’s pregnancy last year and then pictured relieving himself against a wall, cigarette in the other hand. Coke [...]

Posted in Clients, News | Tagged coca-cola, coke zero, Coleen Rooney, ea, nike, powerade, street striker, Wayne Rooney, west ham

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