The UK-based McLaren motor racing empire is looking for an ad agency to handle a global advertising campaign for its new range of high end sports cars according to a report in Campaign. McLaren Automotive, which has so far produced the £170,000 MP4-12C car, is now run directly by company boss Ron Dennis who stepped [...]
Not only that but web ads for the new Porsche 911 began to appear on the evening of September 11, the tenth anniversary of course of the terror attacks on New York and Washington. Nobody in the US, or most other places for that matter, wants to be reminded of these events or to read [...]
Hitherto we’ve had the big Western marcoms companies snapping up every Indian digital business they can but now two big Indian digital marketing firms, Ybrant Digital and LGS Global (both of whom have been acquisitive in their own right) are planning to merge to create a national champion in the sector. Ybrant, which recently raised [...]
Jaguar’s decision to fire Euro RSCG and launch its own ad agency Spark 44 remains mysterious but some light has been shed on the line-up of former admen and marketing executives behind Spark 44. My chum Stuart Smith reckons the eminence grise is former Porsche sales and marketing boss Dr Hans Riedel, now a consultant [...]
Later this year we’ll probably see Volkswagen taking over Porsche, thereby uniting in one company the two feuding arms of the Porsche family (the latest batch of company owners are cousins). This follows an audacious and unsuccessful bid by the rather smaller Porsche to acquire VW two years ago. So alongside volume cars VW will [...]
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