By Stephen Foster on May 28, 2012
TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling big brother in London onto the shortlist. This could just be someone at TBWA talking [...]
Posted in Agencies, Clients, Creative, News | Tagged dixons, easyJet, honda, JWT, nike, oystercatchers, pitch, shortlist, Sir Martin Sorrell, tbwa, tbwa manchester, Tesco, the red brick road, vccp, wieden+kennedy
By Stephen Foster on January 20, 2012
Well it is if this preview of ads set to run in February’s Super Bowl is accurate anyway (it probably isn’t). Is Bud Light by Mcgarrybowen or former agency DDB? Is the Doritos ad crowd-sourced again? Looks like it as it’s pretty clear what young men like with their Doritos. And domain firm Go.Daddy is, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 2011 Super Bowl, 2012 Super Bowl adfest, bud light, culver city, doritos, Eric Springer, go.daddy, mcgarrybowen, pitch, vw 'the force', vw beetle
By Angie Dean on July 8, 2011
Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson. Exxon is still the world’s biggest company by market value (ahead of Apple) although its ad budget no longer lives up to that status at arelatively) [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, Andrew Robertson, bbdo, ddb, exxon mobil, mccann-erickson, ommnicom, omnicom, pitch, tbwa
By Stephen Foster on June 28, 2011
And how long will it be before other leading Centaur titles like Marketing Week, Creative Review, The Lawyer and Money Marketing follow Design Week and New Media Age into online-only publishing? That’s where Design Week and New Media Age are headed anyway while Pitch, the website aimed primarily at ad agencies, has lost all three [...]
Posted in Finance, Media, News | Tagged brand republic, campaign, centaur, creative review, cutbacks, david benady, design week, haymarket, Louise Black, marketing, Marketing Week, new media age, online, pitch, sonnoo singh
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