By Stuart Smith on February 2, 2012
Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in 2007. The way Peralta (pictured) tells AdAge the story, break-up was all his idea. SF [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age, Alexandre Neogama, crispin porter+bogusky, emirates, mdc, neogama bbh, Pepsi, peralta, sao paulo, Scott Goodson, strawberryfrog
By Stephen Foster on January 13, 2012
Finding out which agency did what for a client is a nightmare these days, I’m sure clients partly do it to confuse us hacks. Anyway this new and rather good ad for McDonald’s Egg McMuffin sandwich seems to be from Havas-owned Arnold (as if DDB and Leo Burnett aren’t enough). Whereas Pepsi still doesn’t seem [...]
Posted in Agencies, Clients, Creative, News | Tagged arnold, burger king, david, egg mcmuffin, havas, McDonalds, mcgarrybowen, mother, Pepsi, Sofia Vergara, tbwa
By Staff on December 29, 2011
It’s a rivalry that seems as old as the hills now and, in ad terms, Coca-Cola always seems to win although Pepsico, despite its problems with fizzy drinks, is now actually a rather bigger company thanks to things like Doritos. In 2011 Coke produced a series of accomplished ‘Happiness Factory’ ads, including this one from [...]
Posted in Agencies, Clients, Creative, News | Tagged best ads of 2011, coca-cola, happiness factory, m&v Valencia, numbers ad, Pepsi, PepsiCo, wieden+kennedy amsterdam
By Angie Dean on December 20, 2011
Spain’s economy may be going down the tubes along with much of the rest of the eurozone (allegedly, we don’t believe it) but its native ad agencies are producing some interesting work. Here’s a super-cool offering ‘Numbers’ for Pepsi from M&V Valencia (and not a David Beckham in sight). The art director was Inma Sales [...]
Posted in Agencies, Clients, Creative, News | Tagged David Beckham, Inma Sales, m&v Valencia, Marcs Pitarch, numbers ad, Pepsi, spain, spanish economy, subtitles, the killing, Victor Suner, wallander
By Stephen Foster on December 1, 2011
Clever marketing and Coca-Cola are synonymous and the company’s flagship brand is currently enjoying a rich vein of form with its animated work out of Wieden+Kennedy Amsterdam. Diet Coke hasn’t been quite so lucky in recent years, maybe because the company’s brand wizards seem obsessed with fashion, a notoriously difficult property (if such it is) [...]
Posted in Agencies, Clients, Creative, News | Tagged boots, chic and cheerful, coca-cola, diet coke, fashion, fashionistas, Jonathan Mildenhall, mother, Pepsi, wieden+kennedy amsterdam, £40m european ad review
By Stephen Foster on November 25, 2011
The great man may be getting on a bit (in football terms) but you just know that 2012, the year of the London Olympics, is also going to be the year of David Beckham. Fresh from winning the MLS in the US with La Galaxy Beckham is set to sign for newly-enriched football team Paris [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged adidas, Becks, David Beckham, football, la galaxy, london olympics 2012, mls, paralympics sponsor, paris st germain, Pepsi, Sainsburys, visually impaired players
By Stephen Foster on November 8, 2011
Google has been wandering around in the foothills of social media for years now but its latest effort, Google+, seems to be gaining some traction with 40m users. Facebook has 800m so Google still has a way to go but the online advertising behemoth has been surprised by the eagerness of companies to put their [...]
Posted in Agencies, Clients, Media, News | Tagged burberry, company pages, covario, facebook, frenemy, good morning america, google, h&m, macys, new google algorithms, Pepsi, save the children, Sir Martin Sorrell, the muppets, toyota, WPP
By Angie Dean on July 19, 2011
Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the number two US cola brand, has enlisted the old boy in a viral which shows [...]
Posted in Agencies, Clients, Creative, News | Tagged 1930s, coca-cola, Coke, diet coke, magazine ads, number two US cola brand, Pepsi, PepsiCo, polar bears, santa claus, viral films
By Stephen Foster on July 12, 2011
PepsiCo, these days a global food and beverage company, has finally woken up to the fact that its flagship brand Pepsi, is withering on the vine. So it’s dispensed with the services of top US marketer Jill Beraud and imposed a new marketing structure with Brad Jakeman first among equals in a new global marketing [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, Brad Jakeman, coca-cola, David Beckham, heineken, Jill Beraud, levis, mars, omnicom, Pepsi, PepsiCo, Sir Martin Sorrell, tbwa, wieden+kennedy, WPP
By Stephen Foster on June 17, 2011
Someone had to pay for the indignity of Pepsi losing second place in the US soft drinks market to Diet Coke (no prizes for guessing which one is first) so PepsiCo Beverages CMO Jill Beraud is on her way. She will be replaced by three people it seems, as PepsiCo tries for a more ‘global’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bbdo, Brad Jakeman, coca-cola, Coke, diet coke, doritos, frito-lay, fritos, gatorade, Indra Nooyi, Jill Beraud, mccann-erickson, mountain dew, omnicom, Pepsi, PepsiCo, Simon Cowell, Simon Lowden, sobe, tbwa/chiat day, tropicana, walkers crisps, wieden+kennedy, x factor us
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