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By Paul Simons on March 6, 2013
WPP recently made a brief announcement about the merging of two of their ‘production’ businesses, Hogarth and Deliver. It’s not clear from WPP’s website yet if this will become one brand under the Deliver name which was reported, but it is early days. The merger on the face of it appears to make a lot [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News | Tagged deliver, hogarth, Paul Simons, production, production departments, Sir Martin Sorrell, tag, traditional agencies, williams lea, WPP
By Paul Simons on February 25, 2013
The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New ideas were slowly creeping out and the migration to advertising didn’t take long. It was a period when the creative juices were like the sap rising in spring across various pursuits such as music, photography, [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, bmp, bouncing balls, cadburys, desert island ads, fallon, gorilla, JWT, Paul Simons, simons palmer, smash martians, Sony
By Paul Simons on February 25, 2013
There must be times when a client is sitting in their ad agency meeting room having just seen creative proposals, wondering what to say next. This must have been the position the team from BetVictor were in at VCCP when they saw the suggested idea for their brand – Paul Kaye in a variety of [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alan Sugar, betting site, betvictor, Clients, comedian, Jack Whitehall, Paul Kaye, Paul Simons, taste elasticity, vccp, Victor Chandler
By Paul Simons on February 15, 2013
The word ‘consumer’ is an irritating misuse of language. This short piece is a soap box moment that’s been waiting to get out for some time. I have a massively irritating issue with the word ‘consumer’. I hear more and more commentators talking about ‘consumers’ out of context. It is turning in to one of [...]
Posted in Analysis, Clients, Media, News | Tagged banks, BBC, consumers, customers, John Billett, Paul Simons, use of language
By Paul Simons on February 15, 2013
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard myself saying ‘cool’ to anything whether it is good, bad or indifferent. I kick myself [...]
Posted in Agencies, Analysis, Clients, News | Tagged apple, brands, brandz, communication, digital, Giles Keeble, jargon, jones syndrome, marketing, Paul Simons, technology
By Stephen Foster on January 31, 2013
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his agency Simons Palmer Denton Clemmow & Johnson (yes, there were a lot of them) would [...]
Posted in Agencies, Clients, News | Tagged agency start-ups, bartle bogle hegarty, bbh, Carl Johnson, charles saatchi, enter, hurrell & dawson, lego, Paul Simons, Robin Wight, rutherford, scott, simons palmer, tbwa, wcrs, wight collins
By Stephen Foster on December 14, 2012
Bessie Lee sounds like a blues singer but she’s not, she’s head of WPP’s mighty media organisation GroupM in China. And now Lee (pictured), who began her career with WPP 23 years ago in Taiwan, has been promoted – to CEO of WPP China. Now this is interesting because, as far as we know, she’s [...]
Posted in Agencies, Analysis, Finance, Media, News, Research | Tagged bates chi asia, Bessie Lee, ceo china, China, Eric Salama, groupm, Johnny Hornby, kantar, Paul Simons, restructuring, Sir Martin Sorrell, succession
By Paul Simons on December 13, 2012
These are my choices for ad/campaign of the year, agency of the year and person of the year. Samsung Galaxy S111 The launch campaign for the new Galaxy handset in the US was the work of 72 & Sunny in LA. On several levels I think it is one of the freshest ideas I’ve seen [...]
Posted in Agencies, Clients, Creative, News | Tagged 18 feet & rising, 2012, ad of the year, agency of the year, Johnny Hornby, Paul Simons, person of the year, samsung galaxy s111
By Paul Simons on August 24, 2012
The news that Peter Souter (left) has been appointed to the top slot at TBWA London opens up a lesson in agency management worthy of a case study on what not to do. Not about Peter, by the way, nice bloke and I wish him every success. The real story is about the history that [...]
Posted in Agencies, Clients, Finance, News | Tagged Bill Tragos, Carl Johnson, ggt, mergers, Mike Greenlees, omnicom, Paul Simons, Peter Souter, simons palmer, tbwa
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