If I was contemplating a career in advertising these days (don’t worry, I’m not) I think I’d be an ‘intermediary,’ which is the polite name for agency-client matchmakers; the people who save clients the trouble of finding out for themselves which agencies they should put on their shortlist. So, this week in the UK, if [...]
Moving an ad account these days is quite a performance, chiefly because you have the procurement department in there (often running the pitch when their job is to save money) and agency matchmakers, one of whose roles in life is to cost the client even more money. But it can’t be that difficult can it? [...]
WPP’s Sir Martin Sorrell (left) already has a lot on his plate, but one thing he ought to take time out to reflect on is why one of his agencies didn’t get closer to winning the £110m Tesco account which went to Wieden+Kennedy. Two of them, JWT and RKCR/Y&R, were on the long list but [...]
Wieden+Kennedy London’s campaign for Honda is one of the most lauded of recent years, its ‘Grrr’ ad for Honda diesel winning a place in the CLIO Awards’ Hall of Fame recently (but that’s for ads five years old or more). But now Campaign reports that Honda is reviewing its agencies to see who is going [...]
TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling big brother in London onto the shortlist. This could just be someone at TBWA talking [...]
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]
Paul Weinberger (pictured) is chairman of Tesco agency The Red Brick Road and the creative who’s nursed Tesco along for the past 20 years, first at Lowe Howard-Spink, then Lowe & Partners and then at breakaway The Red Brick Road. When Tesco followed Sir Frank Lowe and Weinberger to start-up TRBR seven years Weinberger is [...]
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]
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