By Stephen Foster on July 13, 2012
The mighty Procter & Gamble, the world’s biggest consumer goods company, has lost something of its lustre recently, even CEO Bob McDonald, admitting that the company has made errors. He recently cut its earnings and revenue forecasts and promised to slow expansion into new markets. Now US ‘activist’ investor Bill Ackman of the $11bn Pershing [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged activist investor, ad budget, Ali Dibadj, Bill Ackman, break-up, crest, Gillette, olay, P&G, procter & gamble, publicis groupe
By Staff on August 11, 2011
Well there isn’t that much good news but we’re trying to save the global economy from itself today. Here’s a report from the clearly relieved Cincinnati.com. Procter & Gamble spent more than $9 billion on advertising in fiscal 2011, dramatically increasing its spending from two years ago when a global recession caused it to cut [...]
Posted in Agencies, Clients, Finance, News | Tagged Bob McDonald, brazil, cincinnati.com, cover girl, crest, digital, Gannett, gillette fusion, increased adspend, Jon Moeller, kantar media, olay, P&G, procter & gamble, south korea, Tide
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