By Staff on March 14, 2013
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be the reason why you sponsor Formula One). There are various estimates of the cost of [...]
Posted in Agencies, Clients, Creative, Finance, News, PR | Tagged brand campaign, fi, formula one, Lewis Hamilton, mclaren, o2, rkcr/y&r, sponsorship, three, Vodafone
By Stephen Foster on November 29, 2012
Oh dear, ads with sportsmen in them do so tend to backfire. This effort is from O2 and VCCP, dishing out 1,000 ‘priority tickets’ to customers for the England All Blacks game on Saturday. And, not unreasonably, it features England captain Chris Robshaw (in weird slow motion) looking all tough with a black eye, genuine [...]
Posted in Agencies, Clients, Creative, News | Tagged all blacks, Chris Robshaw, england, o2, rugby, vccp
By Paul Simons on April 2, 2012
I was sitting in a meeting the other day with an advertising agency in London and one of the agency team said they had a really good ‘insight’. After further discussion it seemed to me it was more of an observation than a flash of inspiration. It got me thinking a bit more about that [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged aa, ariston, bogus titles, cancer cures, Clients, collins english dictionary, comedians, fourth emergency service, head of insight, hhcl, insight, job descriptions, o2, Paul Simons, planners, ronseal, specsavers
By Stephen Foster on September 27, 2011
Volkswagen, aka VW, is launching a new VW Beetle, yet another attempt to renew the eponymous car that made the company’s fortunes in the 1930′s and the next few decades afterwards (there was a war in the middle, obviously) but which really ran out of gas years ago. The new model is apparently better than [...]
Posted in Agencies, Clients, Creative, News | Tagged beetle, china campaign, Chris Palmer, clapping song, deutsch/la, fiat 500, gorgeous, Jennifer Lopez, o2, people's car, royal wedding ad, shirely Ellis, us launch, volkswagen, vw
By Stephen Foster on August 15, 2011
After all, if you had a real life version of the James Cleaver Quintet rolling down the streets of London on a collection of unorthodox transport devices just now, as you do in Grey London’s current ad for Lucozade, they would almost certainly be arrested. Brave of GSK to still be running it. Or haven’t [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged adidas, commercial, David Cameron, druggy references, flash mob, flash rob, grey london, james cleaver quintet, london riots, lucozade, nazca saatchi brazil, nike, o2, politicians
By Stephen Foster on August 4, 2011
Hitherto we’ve had the big Western marcoms companies snapping up every Indian digital business they can but now two big Indian digital marketing firms, Ybrant Digital and LGS Global (both of whom have been acquisitive in their own right) are planning to merge to create a national champion in the sector. Ybrant, which recently raised [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged cloud computing, digital marketing, facebook, ford, hsbc, hyderabad, lgs global, lycos, mobile applications, o2, porsche, Suresh Preddy, Vijay Kancharia, yahoo, ybrant digital
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