Browse: Home / Nigel Bogle
By Staff on June 16, 2013
Bartle Bogle Hegarty co-founder Nigel Bogle (left) has picked up a knighthood in the Queen’s Birthday Honours, meaning that two of the agency’s three founders (creative director John Hegarty became Sir John a few years ago) are now officially members of the Establishment. Which caps a pretty good year for Bogle and Hegarty, who trousered [...]
Posted in Agencies, News | Tagged bartle bogle hegarty, John Bartle, knighthood, neogama, Nigel Bogle, publicis groupe, queen's birthday honours, Sir John Hegarty
By Stephen Foster on October 11, 2012
What a nice client Unilever must be: just when BBH was reeling from swingeing cutbacks in its New York office the consumer goods giant has given it the global Dove Men+Care account, to be handled out of London and New York. Losing agency Ogilvy (which launched Dove and still handles the much larger women’s business) [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, dove, dove men+care, John Hegarty, Nigel Bogle, procter & gamble, publicis groupe, wieden+kennedy
By Stephen Foster on September 28, 2012
Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped over the side of this rather leaky vessel is CEO Greg Anderson. Here’s what BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged Alexandre Gama, bartle bogle hegarty, bbh, braxil, Cindy Gallop, John Hegarty, neogama, New York, Nigel Bogle, publicis groupe
By Staff on July 5, 2012
As reported in Ad Age. Here goes, from Nigel Bogle. Ad Age: What will happen to the BBH brand now that you are fully owned by Publicis Groupe? Mr. Bogle: I’ve said to Maurice [Levy] for years, ‘The lighter your hand on our shoulder, the better we’ll be.’ We spent a long time with him [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Ad Age, Alexandre Gamas, bbh, Nigel Bogle, publicis groupe, Simon Sherwood
By Stuart Smith on July 5, 2012
The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post yesterday), it has also taken the opportunity to acquire the 51 per cent stake in BBH it did not already own. As will be seen, the two acquisitions are intimately related. By any standards, this is a historic [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bbh, brazil, John Hegarty, Maurice Levy, neogama, Nigel Bogle, publicis groupe
By Stephen Foster on July 5, 2012
Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other BBH Partners. Publicis Group inherited the stake in BBH when it bought BCom3 in 2002, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, axe, bartle bogle hegarty, bbh, british airways, google, John Bartle, neogama, Nigel Bogle, publicis groupe, Sir John Hegarty
By Stuart Smith on July 4, 2012
It seems that months-long negotiations over who will own the controlling stake in fashionable Brazilian agency Neogama BBH (see my earlier post here) are now completed. So says the Brazilian trade press. And the answer, shortly to be announced on the French Bourse, is: Publicis Groupe. Not BBH. Do such technicalities matter, given that all [...]
Posted in Agencies, Clients, Finance, News | Tagged Alexandre Gama, bbh, bradesco, brazil, Maurice Levy, neogama, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Stephen Foster on April 10, 2012
So what was so special about 1982, the year Wieden+Kennedy opened its doors in Portland, Oregon and messrs Bartle, Bogle and Hegarty departed TBWA in London to start BBH? Actually it wasn’t so different to what we have now: then a stuttering Western economy still struggling to recover from the massive and inflationary oil price [...]
Posted in Agencies, Clients, Creative, News | Tagged 1982, 30 years, agency of the year 2011, akqa, audi, banking crisis, bartle bogle hegarty, bbh, bbh new york, Dan Wieden, gunn report, international networks, John Hegarty, leo burnett, levis, London, Nigel Bogle, nike, publicis groupe, tbwa, w+k amsterdam, wieden+kennedy, yom kippur war
By Stuart Smith on December 20, 2011
There’s an interesting ownership conundrum facing Bartle Bogle Hegarty and its 49 per cent sponsor Publicis Groupe. Here is what I have learned. It concerns Neogama BBH, the global micro-network’s Sao Paulo agency. Its founder, president and chief creative officer Alexandre Gama (pictured) wants to cash up the majority stake he owns. Neogama, set up [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bartle bogle hegarty, bcom3, bradesco, bradesco bank, brazil, cannes lions, dentsu, diageo, johnnie walker, leo burnett, Maurice Levy, neogama bbh, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Stephen Foster on December 13, 2010
It certainly has been an annus horribilis for Bartle Bogle Hegarty and the year is going out in much the same vein with the agency’s resignation of the Ebay account, supposedly worth £22m. As with all such resignations it’s doubtful if the client spent anything like the estimated budget as the reason for such a [...]
Posted in Agencies, Clients, Creative | Tagged bartle bogle hegarty, cadillac, ebay, John Hegarty, Kevin Roddy, levis, Nigel Bogle, publicis
Recent Comments