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Browse: Home / nationwide

nationwide

The times are against agency start-ups but here's how you win: first find a brave client..

The times are against agency start-ups but here’s how you win: first find a brave client..

By Paul Simons on February 3, 2013

Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]

Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler

London's 18 Feet & Rising buys minority stake in Sydney hotshop Colman Rasic

London’s 18 Feet & Rising buys minority stake in Sydney hotshop Colman Rasic

By Stephen Foster on October 4, 2012

Up and coming London agency 18 Feet & Rising (it has to be up and coming with a name like that) has bought a minority stake in Sydney creative shop Colman Rasic. CR partners Ben Colman, Dejan Rasic and Richard Purdy retain the majority. The agency will now be known as 18 Feet & Rising. [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged 18 feet & rising, Australia, bartle bogle hegarty, Ben Colman, colman rasic, Jonathan Trimble, nationwide, Sydney, wieden+kennedy

Nationwide picks up the John Lewis baton in new 18 Feet & Rising 'On Your Side' SavingsWatch ad

Nationwide picks up the John Lewis baton in new 18 Feet & Rising ‘On Your Side’ SavingsWatch ad

By Angie Dean on July 16, 2012

It has to be the recession doesn’t it? Downbeat ads (with no sunshine, maybe it’s the inimitable UK weather) showing people making the best of a gloomy and potentially alarming world. With the judicious use of some evocative music, just so you don’t get too suicidal. John Lewis and Adam & Eve (now part of [...]

Posted in Agencies, Clients, Creative, News | Tagged 18 feet & rising, Ben E King, John Lewis, nationwide, Olivia S, on your side campaign, savings watch, stand by me

Nationwide leaves Leagas Delaney for 18 Feet and Rising after 26 years

Nationwide leaves Leagas Delaney for 18 Feet and Rising after 26 years

By Stephen Foster on March 9, 2011

It’s a bit much being dumped for what sounds like a flood warning but the UK’s biggest building society Nationwide has finally departed Leagas Delaney for the Fallon breakaway established in 2009. Leagas Delaney has handled the Nationwide for most of its roller coaster existence (the agency’s that is) but 26 years is a pretty [...]

Posted in Agencies, Clients, News | Tagged 18 feet and rising, David Walliams, Joanthan Trimble, leagas delaney, little britain, Matt Keon, matt lucas, nationwide, saatchi & saatchi, Tim Millar

Reminder for erring Wayne Rooney as Coleen stars in Littlewoods 'boot camp' ad

Reminder for erring Wayne Rooney as Coleen stars in Littlewoods ‘boot camp’ ad

By Angie Dean on September 6, 2010

Coleen Rooney, aka Mrs Wayne Rooney, doesn’t look like a gal to be trifled with, as the clever new ad for Littlewood’s ‘nice boots camp’ from Leo Burnett demonstrates. She looks quite at home dishing out the orders. It’s rather piquant though that the launch of this opus coincides with revelations in the UK tabloid [...]

Posted in Agencies, Clients, Media, News | Tagged Coleen Rooney, football association, Littlewoods, nationwide, Wayne Rooney

Nationwide finally calls time on England football

Nationwide finally calls time on England football

By Angie Dean on July 20, 2010

The Nationwide Building Society, by far the biggest such entity in the UK, has confirmed that it is not to renew its £20m sponsorship of the England football team. £20m doesn’t sound that much but, given that the Football Association which funds the England team still has huge debts outstanding on the new Wembley stadium [...]

Posted in Clients, News | Tagged David Triesman, football association, nationwide, sponsorship, world cup

Nationwide is on its bike, who’ll sort out Football Association mess?

By Stephen Foster on July 5, 2010

It looks as though FA lead sponsor Nationwide has indeed decided to cancel its £20m deal, as first suggested here, leaving the red-faced FA without a leader and its main corporate moneybags. Prior to England’s disastrous World Cup the FA had instructed rights firm IMG to seek someone willing to top Nationwide’s money while keeping [...]

Posted in Clients, News | Tagged fa sponsor, img, Lord Triesman, nationwide, Richard Caborn

Will £20m Nationwide show FA the red card?

Will £20m Nationwide show FA the red card?

By Stephen Foster on June 29, 2010

Well it must be very tempted to, as the UK Football Association’s flagship sponsor it has seen its new £20m offer for the next four years (down from £25m) cold-shouldered by the hapless governors of the national game who have commissioned sports rights firm IMG to find a better offer. But who wants to sponsor [...]

Posted in Clients, News | Tagged Fabio Capello, football association, nationwide, sponsorship, wembley

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