By Paul Simons on February 3, 2013
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]
Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler
By Stephen Foster on October 4, 2012
Up and coming London agency 18 Feet & Rising (it has to be up and coming with a name like that) has bought a minority stake in Sydney creative shop Colman Rasic. CR partners Ben Colman, Dejan Rasic and Richard Purdy retain the majority. The agency will now be known as 18 Feet & Rising. [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 18 feet & rising, Australia, bartle bogle hegarty, Ben Colman, colman rasic, Jonathan Trimble, nationwide, Sydney, wieden+kennedy
By Angie Dean on July 16, 2012
It has to be the recession doesn’t it? Downbeat ads (with no sunshine, maybe it’s the inimitable UK weather) showing people making the best of a gloomy and potentially alarming world. With the judicious use of some evocative music, just so you don’t get too suicidal. John Lewis and Adam & Eve (now part of [...]
Posted in Agencies, Clients, Creative, News | Tagged 18 feet & rising, Ben E King, John Lewis, nationwide, Olivia S, on your side campaign, savings watch, stand by me
By Stephen Foster on March 9, 2011
It’s a bit much being dumped for what sounds like a flood warning but the UK’s biggest building society Nationwide has finally departed Leagas Delaney for the Fallon breakaway established in 2009. Leagas Delaney has handled the Nationwide for most of its roller coaster existence (the agency’s that is) but 26 years is a pretty [...]
Posted in Agencies, Clients, News | Tagged 18 feet and rising, David Walliams, Joanthan Trimble, leagas delaney, little britain, Matt Keon, matt lucas, nationwide, saatchi & saatchi, Tim Millar
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