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By Stephen Foster on April 16, 2012
Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency review, aldi, Asda, David Wood, Dotty campaign, initiative, Interpublic, Jane Horrocks, media agency, media planning, Morrisons, nielsen market share figures, Phil Clarke, Prunella Scales, Sainsburys, squeezed middle, Tesco, the red brick road, Waitrose, £110m ad budget
By Staff on January 26, 2012
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals
By Staff on December 5, 2011
Which shouldn’t surprise anyone really – let’s just hope Angela Merkel and Nicolas Sarkozy bear the ad industry in mind when they meet for the umpteenth time today to try to sort out a eurozone fix. Publicis Groupe-owned ZenithOptimedia produces the most widely-followed spending forecast and today it’s going to revise 2012 anticipated growth down [...]
Posted in Clients, Finance, Media, News, Politics | Tagged adspend, Angela Merkel, eurozone problems, media agency, nicolas sarkozy, publicis groupe, slower growth, zenithoptimedia
By Stephen Foster on July 8, 2011
Sound like an extraordinary idea? News Corporation, run by Rupert Murdoch and James Murdoch, decided to close the News of the World, Britain’s biggest-selling newspaper, to try to terminate the phone-hacking scandal. End result? Hundreds of people not implicated in the scandal find themselves out of work. To protect News International CEO (and former News [...]
Posted in Finance, Media, News, Politics | Tagged concorde, David Cameron, James Murdoch, John Donovan, media agency, news corporation, news of the world, Rebekah Brooks, Rupert Murdoch, §
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