By Stephen Foster on July 13, 2012
McCann, under new creative global supremo Linus Karlsson is supposed to have won the advertising for IKEA’s catalogue and website but not the whole caboodle, supposedly still handled by Ogilvy in the US, Mother in the UK. But this new ad for IKEA from McCann New York looks like a campaign for the whole brand. [...]
Posted in Agencies, Clients, Creative, News | Tagged ikea, Linus Karlsson, mccann new york, sony xperia, world without textiles
By Stephen Foster on June 29, 2012
Sony is one of the business school classic case histories: the bigger it gets, the worse it becomes and the more money it loses. So it could do with a bit of help and new agency McCann New York is doing its best, taking a rather more radical line than you’d expect with this new [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, experia ion, Linus Karlsson, mccann new york, new campaign, New York, Sony
By Stephen Foster on November 14, 2011
Verizon is one of Interpublic-owned McCann Erickson’s biggest accounts (in total Verizon spent about $1.9bn on media in 2010) and the departure of New York president Thom Gruler means that the three top people on the account have all recently left the New York agency. Adweek reminds us that Gruhler’s departure follows those of creative [...]
Posted in Agencies, Clients, News | Tagged draftfcb, exxon, George Dewey, John McGarry, Kristin Rooney, Mark Modesto, mccann new york, mccann worldgroup, mccann-erickson, mcgarrybowen, Michael Roth, Nestle, Nick Brien, sc johnson, Thom Gruhler, verizon
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