By Angie Dean on October 23, 2012
This is Toyota’s new campaign for the Prius ‘family,’ currently running in the US. And it has all the signs of a global campaign sitting in the wings. Despite seemingly endless product recalls Toyota seems to be the one car company that’s currently surfing the car market’s turbulent waters when it comes to fuel-efficient cars. [...]
Posted in Agencies, Clients, Creative, News | Tagged honda cog, lloyds bank, prius family, saatchi saatchi Los angeles, toyota
By Stuart Smith on April 6, 2012
All advertising is, in a certain sense, the cultivation of cliché. Agencies first determine – with whatever artifice their planning departments can provide – suitable socio-economic stereotypes which their creative departments then bombard relentlessly with the most seductive messages they can contrive. Success and consistency in this trade leads to agency work acquiring a highly [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, Ben Priest, breakaway, David Golding, google, James Murphy, John Dryden, John Lewis, journey through life, lloyds bank, rkcr/y&r, Stuart Smith
By Stephen Foster on December 9, 2011
Hardly had AIM-listed Media Square gone into administration than it re-emerged phoenix-like as MSQ Partners, consisting largely of the same people and companies but with less debt. It looks as though Lloyds Bank (41 per cent owned by you and me) has agreed to write of all or most of the £21.5m it was owed [...]
Posted in Agencies, Finance, News, PR | Tagged administration, creditors, csttg, Dave Trott, Huntsworth, lloyds bank, Lord Chadlington, media square, msq, Peter Reid, pre-pack deal
By Stephen Foster on July 5, 2011
Well it just might be. Leading advertisers, including Ford, are pulling their ads from the News of the World following revelations that the paper’s private investigators hacked into Milly Dowler’s voicemail and may have impeded police investigations into her abduction and subsequent murder. The News of the World editor in charge at the time, Rebekah [...]
Posted in Agencies, Clients, Media, News, Politics | Tagged advertising, adweek, Alan Mullaly, David Cameron, ford, lloyds bank, Michael Wolff, Milly Dowler murder, mindshare, news corporation, news of the world, phone hacking, Rebekah Brooks, Rupert Murdoch, Sir Martin Sorrell, WPP
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