By Stephen Foster on March 22, 2013
Marcoms giant WPP has four big (or supposedly big) creative agencies in London – JWT, RKCR/Y&R, Grey and Ogilvy – and 49 per cent of the relatively new CHI. But, rather strangely, according to Campaign/Nielsen figures for 2012, JWT, Grey and Ogilvy are languishing in the lower reaches of the top 20 agencies by billings [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged adam&eve/ddb, billings table, Cheryl Giovannoni, grey, JWT, landor, London, ogilvy, omicom, rkcr/y&r, Sir Martin Sorrell, WPP
By Stephen Foster on May 24, 2012
Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here’s the logo (home-produced like the name?), complete with fiddly bits around the edges, ‘accents’ apparently. Looks like a bit of desperate tarting up to me, but there you [...]
Posted in Agencies, Creative, Finance, News | Tagged cadbury, desperate prettification, hibu, Kraft, landor, mondelez, new logos, new name, oreos, shareholders, snacks business, yell
By Stuart Smith on May 23, 2012
Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do it in style. Don’t just disappoint your shareholders, really get their hackles up by spending [...]
Posted in Clients, Creative, Finance, News | Tagged branding, digitally-enabled housewives, google, hibu, landor, makeover, Mike Pocock, nonsense names, print platform, private eye, rebrand, shareholders, sid and doris bonkers, telephone directories, WPP, yahoo, yell, yellow pages, £1.4bn annual loss
By Stephen Foster on September 8, 2011
Time was when Kinetic, WPP’s out of home specialist media buyer, was a London poster specialist called Poster Publicity. It planned and bought poster campaigns mostly, mostly for generous rates of commission based on the assumption that buying posters was a laborious activity in comparison to buying TV or press. WPP bought a half share [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged creative agency, Eric Newnham, fuel, kinetic, landor, media panning, out of home, poster publicity, posters, posterscope, Rebecca Bainbridge, tenth avenue, WPP
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